Leading industry stakeholders in Hong Kong say the pastry sector hasn’t see a “wow product” since the popular cheese tart, two years ago. Product heroes like the cheese tart often start with a limited time offer (LTO) launch by a leading group, such as Maxims cake shop and are quickly replicated by rival food brands as demand soars. These trends are important for the F&B sector in Hong Kong as they boost sales right along the supply chain.