Complimentary Webinar: Activating Effective Social Media Marketing in Southeast Asian Export Markets

Date: Tuesday 2 September, 2025

Time: 11am - 12pm AEST (Australian time)

1 - 2pm NZT (New Zealand time)


Register now

There is no cost to participate in this live virtual webinar. A Zoom calendar invite with the joining link will be issued to all attendees prior to this virtual event.


webinar details

Incite activates in-market social media marketing across Southeast Asian export markets for leading Australian and New Zealand food and beverage brands including Chobani, Remedy, Blue Frog Breakfast, All Good, Ingham’s, OB Finest and Dairyworks.

Our expertise includes the development of localised content, paid ads, influencer campaigns, giveaway campaigns and community management.

Social media users in Singapore, Malaysia, Thailand, Vietnam and the Philippines all exhibit unique characteristics when it comes to engagement across the locally popular platforms.

On this virtual panel session, our Southeast Asian based social media marketing team will share their views on:

  1. Why social media marketing is important for food and beverage brands in Southeast Asian export markets

  2. The types of content that are currently performing the best

  3. How online consumer behaviour differs across Southeast Asian countries

  4. The typical ad spend recommended for successful campaigns

  5. Metrics that should be used for tracking and measuring ad success

  6. How social media marketing can help generate leads or sales

  7. The benefits of creating localised social media pages versus using the home market pages

  8. How F&B brands can use social media marketing to build long-term loyalty and not just short-term sales in these highly competitive markets

  9. The emerging consumer trends across Southeast Asia that food and beverage brands can utilise in their social media marketing

Our marketing team will share expert advice on building a strong and sustainable presence, leveraging social media marketing and in-market experiences to drive long-term sales growth and brand recognition.

Hosted by:
Incite, Food & Beverage Export Development

Moderator:
Cameron Gordon, Partner + Head of Client Growth, Incite

Incite Panelists:
Nada Young, Partner + Head of Client Strategy
Louise Choee, Marketing Manager
Nikki Carr, Social Media Coordinator
Felicity Bone, Social Media Strategist