In-market distribution Reviews
If you’re already exporting your F&B products into the high growth markets of Southeast Asia, Hong Kong, Taiwan and Korea you’re ready to start dominating your category.
The first step is to assess your current distribution, share of shelf and price position against key competitors. Once we have a clear picture of your current market coverage we will support you to formulate a very simple, yet effective growth strategy to optimise your distribution and improve sales.
Countries that we cover include Singapore, Malaysia, Thailand, the Philippines, Indonesia, Vietnam, Hong Kong, Taiwan, South Korea, Australia and New Zealand.
Being in the right stores, at the right price, with great shelf space is critical.
Improve Your Sales
If you want to optimise your export sales you need to have full visibility over your brand in each market.
How it works
Distribution
Assess your market coverage, share of shelf & retail price.
Get an independent review of your current distribution with a survey of those stores your brand is meant to be in. You’ll find out your actual retail price on the shelf, see any gaps or merchandising issues and understand the expansion opportunities available to you.
competitors
Document the category planogram, price tier & POS.
Find out who your competitors are and what point of sale marketing they are doing. Understand the category price tier and where your brand sits within it.
Strategy
Review and revise your price strategy & expand distribution.
Use the data collected and leverage off our experience to develop a strategy that gets your brand on the shelf in the right stores, at the right price, with the right distribution.
“We would recommend Incite’s services to those F&B brands looking at developing new Asian markets, as well as those wanting to review their business in export markets they are already trading with. ”
