Juice Lab Launches in New Zealand

We’re thrilled to share the successful launch of Juice Lab in New Zealand. As Australia’s number one Juice Shot brand, Juice Lab’s expansion across the Tasman is a major milestone and one we’re proud to have supported through a focused market entry project.

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Cameron Gordon
Incite Recap of HOFEX & THAIFEX Trade Shows

In May, Incite Asia's Sales Manager, Sutasinee Anantanawat, attended two of the region’s premier food and beverage trade events: HOFEX in Hong Kong and THAIFEX - Anuga Asia in Bangkok. Both shows offered invaluable opportunities to strengthen ties with customers and distributors from across Asia, as well as spot emerging trends in the industry.

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Cameron Gordon
Unlocking the Power of Influencer Marketing in Southeast Asia

In today’s digital economy, brands are increasingly turning to influencer marketing as a strategic channel to reach and resonate with audiences. This trend is very impactful in Southeast Asia - a region with over 670 million people, with high mobile penetration and a social media-savvy population. If you're looking to grow your brand in this vibrant and diverse market, here's why influencer marketing should be a part of your strategy this year.

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Louise Choee
How Localised Social Media Content Makes an Impact in Southeast Asia

Southeast Asia is rich in diversity. Its various cultures, languages and traditions presents a unique landscape where localised content is crucial for food and beverage brands aiming to make a meaningful impact. In a crowded market, brands that adapt their messaging to local preferences stand out by building trust, increasing engagement and improving conversion rates. By utilising data-driven insights from localised content, brands can foster deeper connections with their audiences.

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Louise Choee
2024 Grocery Sector Predictions vs Outcomes

Our 2023 survey of 2,500 import and distribution contacts across the Asia Pacific region showed that the industry outlook for the grocery sector in 2024 was positive. Will Gordon, Commercial Director at Incite, shares his views on how their predictions have played out so far in 2024.

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Cameron Gordon