The big opportunity
Why high-growth Asian markets are a big opportunity for F&B exporters
Across the high-growth markets of Singapore, Malaysia, Indonesia, Thailand, the Philippines, Hong Kong, Taiwan and South Korea there are:
581+ million
people
120+
major supermarket chains
US $5,244+
Billion GDP
7,993+
supermarket outlets
WHY asia?
These markets offer an exciting opportunity for F&B exporters.
The food and beverage sector is expanding rapidly and there is a rising demand for imported products
Many consumers are cautious of locally manufactured products due to numerous food safety scandals and pollution concerns
Imported products from the UK, Europe, Australia and New Zealand have a good reputation for quality and high food safety standards
There is a growing population of middle income earners with disposable income across the region who value imported goods
Countries such as Singapore, Hong Kong and Korea are rapidly growing, sophisticated markets
In Singapore, over 90% of the food consumed is imported due to limited land available for agriculture (source: Austrade, 2019) and there are many single adults who are very indulgent in their spending patterns. This benefits premium imported meats, some dairy products, exotic fruits, confectionery, snacks, wines / spirits and pet foods (source: European Commission, 2018)
What is the best distribution model?
Advantages of using an In-Market Distribution Partner vs. a distributor in your own country
A local distributor becomes a strategic partner and custodian of your brand, with a vested interest in your success
They have access to in-house / in-country marketing, merchandising and demo personnel so your brand will always look good on the shelf
They can warehouse and manage your inventory so you never let your customers down by being out of stock
They enable you to take a whole of market approach by servicing all relevant channels, from individual retail chains to food service customers
They have strong local networks and deep relationships with category managers, buyers and procurement teams
They ensure attention and care is taken so your brand has optimum shelf appearance and stock levels are maintained
They have unparalleled local expertise enabling you to make informed decisions to avoid making costly mistakes
You now know the why, but HOw?
Start with Incite.
You’ll need a winning export strategy.
We will help you to quickly determine the right markets and entry model for your products, understand the local regulations and develop the perfect pitch to take your product to market. Then, we will partner you with the right distribution partner and get sales moving.
You’ll benefit from our commercial experience and insights gained over a decade of successful product launches in Asia.
This is delivered in a step by step process to ensure each stage is validated for your success.
WHY INCITE
We have “boots on the ground” in local markets and proven success in helping F&B brands export into Asia. Our knowledge, connections and insight will fast track your export sales into new markets to get your brand on the shelf in the right stores, at the right price with the right distribution partners.
See what our clients say.
“Incite’s services offer value for money and we would not hesitate to recommend them to other food exporters wanting to grow their business in Asia.”.