Incite’s 2025 Social Media Marketing Guide for Southeast Asian Export Markets

What’s in the report?

• Why social media marketing is important for food and beverage brands in Southeast Asian export markets

• The types of content that are currently performing the best

• How online consumer behaviour differs across Southeast Asian countries

• The typical ad spend recommended for successful campaigns

• Metrics that should be used for tracking and measuring ad success

• How social media marketing can help generate leads or sales

• The benefits of creating localised social media pages versus using the home market pages

• How F&B brands can use social media marketing to build long-term loyalty and not just short-term sales in these highly competitive markets

• The emerging consumer trends across Southeast Asia that food and beverage brands can utilise in their social media marketing