Juice Lab Launches in New Zealand
We’re thrilled to share the successful launch of Juice Lab in New Zealand. As Australia’s number one Juice Shot brand, Juice Lab’s expansion across the Tasman is a major milestone and one we’re proud to have supported through a focused market entry project.
Beginning in late 2024, Incite worked closely with the Juice Lab team to deliver in-depth market analysis of the New Zealand grocery sector. We also managed the review and appointment of a local distributor, ensuring the brand was well-positioned for success from day one.
Juice Lab’s entry into New Zealand is not just a case of putting products on shelves. It reflects a deliberate, insights-led approach to market entry. Our work focused on identifying the right partners, understanding local category dynamics and ensuring that the brand’s unique health positioning would resonate with consumers across the country.
On 1 May 2025, Juice Lab officially launched in Woolworths as part of its national planogram refresh. The brand is now available throughout the Grocery channel with distribution continuing to grow across New World and PAK’nSAVE stores in both the North and South Islands.
The Juice Lab range brings a refreshing and functional option to the wellness category. Each 60ml juice shot is made from all-natural, plant-based ingredients with no added sugar and packaged in recyclable glass bottles. Designed to support physical and mental well-being, the four products now available in New Zealand include:
Focus – Brain power: A mental pick-me-up with ginger, calamansi, guarana and ginseng
Immune – Vitality: An immunity boost with orange peel extract, turmeric, ginseng and ginger
Digest – Gut health: A detox blend with apple cider vinegar, acacia and wheatgrass
Calm – De-stress: A calming mix of blueberry, hemp, chamomile and lavender
With 75 percent market share in Australia’s juice shot category, Juice Lab has clearly struck a chord with consumers. However, even with strong momentum at home, international expansion demands more than just a good product. It requires local insight, the right retail and distribution strategy, and the confidence to move at the right time.
For Juice Lab, having Incite manage the market analysis and distributor appointment helped create clarity and confidence in how to move forward. We applied the same level of detail, care and attention we bring to every project, and the result is a launch that has already gained strong traction and positive retailer response.
We’re proud to have played a part in Juice Lab’s growth and expansion, and we look forward to seeing the brand continue to thrive in New Zealand.
Interested in exploring what the New Zealand market could offer your brand? We’d love to hear from you. Reach us at getincite@exportincite.com