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New Zealand’s grocery market is a duopoly dominated by two influential retail groups. This concentration creates both challenges and opportunities for brands aiming to enter the market. With specific regulatory frameworks and logistical considerations, understanding the nuances of this sector is crucial for success.
Read MoreAs the 2024 survey is underway, Food & Drink Business shares some of the highlights from last year’s survey of over 2,500 food and beverage importer and distributor contacts surveyed across the Asia Pacific region by Incite.
Read MoreTaiwan’s food and beverage market is currently exhibiting a blend of stability and adaptability, reflecting both local and international influences. Insights gathered from Tanibel Ang, Asia Sales Manager at Incite, and feedback from distributors reveal several trends and opportunities within this vibrant market.
Read MoreOur 2023 survey of 2,500 import and distribution contacts across the Asia Pacific region showed that the industry outlook for the grocery sector in 2024 was positive. Will Gordon, Commercial Director at Incite, shares his views on how their predictions have played out so far in 2024.
Read MoreAs this year’s survey is underway, here are some of the highlights from last year’s survey of over 2,500 food and beverage importer and distributor contacts surveyed across the Asia Pacific region.
Read MoreLast month, Incite's Social Media Marketing team shared valuable behind-the-scenes insights on effective social media marketing strategies for Southeast Asian markets in a virtual Q&A series. Watch a recap on the different social media user characteristics across Southeast Asian countries and the importance of localised content.
Read MoreIncite’s Social Media Marketing team shared valuable behind-the-scenes insights on effective social media marketing strategies. Here is a recap on the second part of the series on the importance of localised content.
Read MoreExporters across the globe are currently facing freight challenges, stemming from disruptions in key shipping routes and a shortage of certain container sizes. Incite's Sales Team shares tips on how a well-appointed distributor can help alleviate some of these challenges.
Read MoreCameron Gordon, Founding Partner at Incite, shares some important variables that can heavily influence the time it takes to appoint in-market distributors, secure retail listings and get the first purchase order in.
Read MoreIncite continues to see strong demand for imported food and drink products in Australian grocery channels. Australia’s grocery sector and consumer base are a perfect match for UK and EU-based food and drink brands given the Australian consumer’s reputation for embracing innovative and new products.
Read MoreLast month, Incite's Social Media Marketing team shared valuable behind-the-scenes insights on effective social media marketing strategies. Watch a recap on the first part of the series on the different social media user characteristics across Southeast Asian countries.
Read MoreDistributors we work with in the Asia Pacific region are constantly on the search for new and exciting food and beverage brands. With an overwhelming number of distribution opportunities pitched to them on a regular basis, it pays to understand what their top considerations are when choosing who to partner with.
Read MoreEnvironmental and economic factors including international shipping transit times, logistics complexities, compliance costs and import tariffs are increasingly having negative effects on the supply chains of northern hemisphere food and beverage brands wanting to grow their businesses in the Asia Pacific region.
Read MoreOne of the most important stages during the market entry process is the preparation and meeting between the Distributor’s team and Grocery Category Managers. Prior to the meeting, a considerable amount of work needs to be carefully planned, prepared and delivered.
Read MoreOne of the most frequently asked questions we get from brands prior to getting to work for them is “how long does it take to launch in a new Asian export market?” Although there is no guaranteed timeline, there are some important variables that can heavily influence the time it takes to appoint in-market distributors, secure retail listings and get the first purchase order in.
Read MoreAn Advertising and Promotion (A&P) plan is a key component of success, especially in the first two years. The strategy will vary by export market and channel, and Will Gordon, Commercial Director at Incite, shares his expertise to formulate and implement a well-structured plan.
Read MoreThere are many reasons why an export market may be under performing, but more often than not, there are a handful of factors causing the problems and knowing what to look for is the best place to begin. Nada Young, Partner + Head of Client Strategy, shares her tips in this article.
Read MoreSingapore offers food and beverage brands a unique opportunity to communicate with consumers directly as the average Singaporean social media user is savvy and highly engaged online. Nikki Carr, Social Media Coordinator at Incite, shares her thoughts on the characteristics of Singaporean social media users based on her experience developing social media programs for clients in the market.
Read MoreWhen looking at the probability of long-term success for a food and beverage brand entering Singapore, brands often forget that entering the market is not the prize; staying and growing over the long-term is. Maintaining and growing grocery listings through diligent account management is critical to long-term survival. Hugo Morrison-Corley, Asia Sales Manager at Incite, shares his tips for account management in Singapore.
Read MoreSingapore presents great opportunities for food and beverage brands, but with only a small number of retail banners dominating the grocery landscape in Singapore, surviving and growing in the Singapore market requires a strong collaboration between brands and their local importers and distributors. When appointing a local partner, there are many factors to consider and Will Gordon, Commercial Director at Incite, shares his top three.
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